Work

Specific Investments in Marketing Relationships: Expropriation and Bonding Effects

Year: 2003

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.40.2.210.19223

Authors: Aksel I. Rokkan, Jan B. Heide, Kenneth H. Wathne

Institutions: Norwegian School of Economics, University of Wisconsin–Madison

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2076072882

FWCI: 19.98

Cites: 112

Cited by: 583

Related to: 10