Work

B2B branding: A financial burden for shareholders?

Year: 2008

Type: article

Source: Business Horizons

DOI: 10.1016/j.bushor.2008.10.004

Author: Lars Ohnemus

Institution: Copenhagen Business School

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Procter and Gamble, Commercializations Promotion Agency for R and D Outcomes

OpenAlex ID: W2076293126

FWCI: 12.17

Cites: 18

Cited by: 102

Related to: 10