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New Product Development in Rapidly Changing Markets: An Exploratory Study

Year: 1998

Type: article

Source: Journal of Product Innovation Management

DOI: 10.1016/s0737-6782(97)00081-7

Authors: John W. Mullins, Daniel J. Sutherland

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2076339455

FWCI: 10.37

Cites: 43

Cited by: 190

Related to: 10