Work

Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Century

Year: 2009

Type: article

Source: California Management Review

DOI: 10.2307/41166491

Authors: John M. T. Balmer, Helen Stuart, Stephen A. Greyser

Institutions: Queensland University of Technology, Brunel University of London, University of Bradford

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: University of Glasgow

OpenAlex ID: W2076604276

FWCI: 28.79

Cites: 51

Cited by: 118

Related to: 10