Work

Practical Lessons from Predicting Clicks on Ads at Facebook

Year: 2014

Type: conference-paper

DOI: 10.1145/2648584.2648589

Authors: Xinran He, Junfeng Pan, Ou Jin, Tianbing Xu, Bo Liu, Tao Xu, Yanxin Shi, Antoine Atallah, Ralf Herbrich, Stuart Bowers, Joaquin Quiñonero Candela

Institution: Meta (United States)

Language: English

Topic: Information Retrieval and Search Behavior

Subfield: Information Systems

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W2076618162

FWCI: 24.56

Cites: 14

Cited by: 936

Related to: 10