Work

An empirical study of reserve price optimisation in real-time bidding

Year: 2014

Type: conference-paper

Source: ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD)

DOI: 10.1145/2623330.2623357

Authors: Shuai Yuan, Jun Wang, Bowei Chen, Peter Mason, Sam Seljan

Institution: University College London

Language: English

Topic: Auction Theory and Applications

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2077055010

FWCI: 11.83

Cites: 34

Cited by: 70

Related to: 10