Work

Chinese Cultural Values: Their Dimensions and Marketing Implications

Year: 1988

Type: article

Source: European Journal of Marketing

DOI: 10.1108/eum0000000005285

Author: Oliver H. M. Yau

Institution: Hong Kong Baptist University

Language: English

Topic: Cultural Differences and Values

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2077648382

FWCI: 3.245

Cites: 15

Cited by: 543

Related to: 10