Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications
Year: 2002
Type: article
Source: Journal of Marketing
Authors: Charles H. Noble, Rajiv K. Sinha, Ajith Kumar
Institutions: University of Mississippi, Arizona State University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2078818979