Work

Marketing Management for Nonprofit Organizations

Year: 1999

Type: book

Abstract: PART A: INTRODUCTION TO MARKETING 1. Scope, Challenges and Development of the Nonprofit Sector 2. Introduction To Marketing: Developing A Societal and Market Orientation PART B: MARKETING PLANNING 3. Marketing Planning: The Market Environment and Marketing Audit 4. Marketing Research 5. Marketing Objectives and Strategy 6. Branding 7. Marketing Programmes and Services: The Operational Mix 8. Social Marketing and Campaigning: The Marketing of Ideas PART C: SPECIFIC APPLICATIONS 9. Fund-Raising 10. Arts Marketing 11. Education 12. Healthcare 13. Public Sector 14. Volunteer Support and Management

Source: University of Maribor digital library (University of Maribor)

Author: Adrian Sargeant

Language: English

Topic: Nonprofit Sector and Volunteering

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2078882057

FWCI: 5.787

Cites:

Cited by: 224

Related to: 10