Work

The Portrayal of Senior Citizens by Banks in Newspaper Advertisements: A Content Analysis

Year: 1995

Type: article

Source: Journal of Professional Services Marketing

DOI: 10.1300/j090v12n02_07

Author: Robin T. Peterson

Institution: New Mexico State University

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2079257534

FWCI: 1.049

Cites: 17

Cited by: 30

Related to: 10