Work

Bank marketing investments and bank performance

Year: 2010

Type: article

Source: Journal of Financial Economic Policy

DOI: 10.1108/17576381011100856

Authors: Donald J. Mullineaux, Mark K. Pyles

Institutions: University of Kentucky, College of Charleston

Language: English

Topic: Banking Sector Performance and Management

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2079599893

FWCI: 1.119

Cites: 45

Cited by: 18

Related to: 10