Work

An Application of the Investment Model to Buyer-Seller Relationships: A Dyadic Perspective

Year: 2007

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.2753/mtp1069-6679150404

Authors: Mark A. Moon, Leff Bonney

Institution: University of Tennessee at Knoxville

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2079609685

FWCI: 3.251

Cites: 48

Cited by: 35

Related to: 10