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Entrepreneurial marketing: Scale development and validation in the small firm context

Year: 2013

Type: conference-paper

Abstract: Entrepreneurial marketing (EM) is seen as an integral component of small business success (Hills, Hultman, & Miles, 2008). It is generally conceptualized as marketing processes that firms undertake in ambiguous and resource constrained conditions. However, Ionita (2012) maintained that the EM construct is still under-developed and lacks a unifying theory, leading to fragmented research efforts. The present study addresses scale development and validation of the EM construct, to enhance consistency among measures used in empirical studies.

Source: Iowa State University Digital Repository (Iowa State University)

Authors: Linda S. Niehm, Jessica L. Hurst, Jihyeong Son, Ann Marie Fiore, Amrut Sadachar

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: green

OpenAlex ID: W207987694

FWCI:

Cites: 10

Cited by: 2

Related to: 10