Work

Understanding Cross-Cultural Student Perceptions of Advertising in General: Implications for Advertising Educators and Practitioners

Year: 1991

Type: article

Study design: Observational Study

Source: Journal of Advertising

DOI: 10.1080/00913367.1991.10673210

Authors: J. Craig Andrews, Steven Lysonski, Srinivas Durvasula

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2080032306

FWCI: 7.305

Cites: 40

Cited by: 72

Related to: 10