Work

Teaching the history of marketing theory

Year: 2010

Type: article

Source: Journal of Historical Research in Marketing

DOI: 10.1108/17557501011092501

Authors: Ben Wooliscroft, Rob Lawson

Institution: University of Otago

Language: English

Topic: Management and Marketing Education

Subfield: Education

Field: Social Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2080175773

FWCI: 5.565

Cites: 5

Cited by: 8

Related to: 10