Year: 2011
Type: article
Abstract: To be an aging consumer in a youth culture means facing several challenges, including maintaining self‐esteem in the face of negative media portrayals, redefining the meaning of being sexually active, coping with vulnerability, planning for retirement and investing for the final years. Despite tremendous differences and contradictions among aging consumers, many policymakers take a narrow, single‐minded approach to issues of consumer welfare and public policy, which fails to address the wide variation among members of this group.
Source: Journal of Consumer Affairs
Authors: VANESSA G. PERRY, JOYCE M. WOLBURG
Institutions: George Washington University, Marquette University
Language: English
Subfield: General Health Professions
Field: Health Professions
Domain: Health Sciences
Open Access status: bronze
OpenAlex ID: W2080196040