Work

The relative influence of packaging, labelling, branding and sensory attributes on liking and purchase intent: Consumers differ in their responsiveness

Year: 2010

Type: article

Source: Food Quality and Preference

DOI: 10.1016/j.foodqual.2010.07.011

Authors: Simone Mueller, Gergely Szolnoki

Institutions: University of South Australia, Hochschule Geisenheim University

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2080468179

FWCI: 65.17

Cites: 61

Cited by: 328

Related to: 10