Work

Marketing and technology resource complementarity: an analysis of their interaction effect in two environmental contexts

Year: 2005

Type: article

Source: Strategic Management Journal

DOI: 10.1002/smj.450

Authors: Michael Song, Cornelia Droge, Sangphet Hanvanich, Roger Calantone

Institutions: University of Missouri–Kansas City, Eindhoven University of Technology, Michigan State University, Xavier University

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2080948272

FWCI: 56.9

Cites: 69

Cited by: 844

Related to: 10