Work

Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers

Year: 1987

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/209102

Authors: James R. Bettman, Mita Sujan

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2081842211

FWCI: 3.905

Cites: 22

Cited by: 528

Related to: 10