Work

Relationship marketing in consumer markets

Year: 1996

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.1996.9964407

Authors: Richard Christy, Gordon Oliver, Joe Penn

Institution: University of Portsmouth

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2082324698

FWCI: 20.86

Cites: 22

Cited by: 357

Related to: 10