Work

A Study of Perceived Innovation Characteristics Across Cultures and Stages of Diffusion

Year: 2011

Type: article

Study design: Observational Study

Source: The Journal of Marketing Theory and Practice

DOI: 10.2753/mtp1069-6679190107

Authors: Richard L. Flight, Arthur W. Allaway, Wan-Min Kim, Giles D'Souza

Institutions: Eastern Illinois University, University of Alabama, Pukyong National University

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2082623929

FWCI: 4.343

Cites: 58

Cited by: 44

Related to: 10