Work

Corporate brand image in retail banking: development and validation of a scale

Year: 2009

Type: article

Source: Service Industries Journal

DOI: 10.1080/02642060802311260

Authors: Rafael Bravo, Teresa Montaner, Jose M. Pina

Institution: Universidad de Zaragoza

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2082746097

FWCI: 7.688

Cites: 70

Cited by: 76

Related to: 10