Credibilidad de los medios de comunicación: análisis de la prensa diaria desde el comportamiento del consumidor
Year: 2014
Type: article
Study design: Observational Study
Abstract: We analysed mass media credibility, focusing particularly on generalist journals. We carried out structural equation modeling, based on a sample comprised of 454 questionnaires relative to the newspapers El país, El mundo, Abc, La razón and La voz de Galicia , in order to analyze the antecedents and consequences of credibility. The results obtained show the important influence of perceived quality, media image and awareness on consumers’ attitudes, along with the influence of attitude on media credibility. Our findings provide useful insights for mass media managers that may enhance media image and awareness, along with consumers’ perceptions of quality, in an increasingly competitive environment.
Source: El Profesional de la Informacion
Institutions: Universidade da Coruña, Universidad Pontificia Comillas
Language: Spanish
Topic: Journalism and Media Studies
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2082817865