Work

Tradition Meets Technology: Can Mass Customization Succeed in China?

Year: 2008

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/s0021849908080586

Authors: Kun Song, Ann Marie Fiore

Institution: Iowa State University

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2083068979

FWCI: 1.607

Cites: 48

Cited by: 7

Related to: 10