Work

The complexity of relationship marketing for service customers

Year: 2007

Type: article

Study design: Observational Study

Source: Journal of Services Marketing

DOI: 10.1108/08876040710758586

Authors: Tony Ward, Tracey S. Dagger

Institutions: Central Queensland University, The University of Queensland

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2083243715

FWCI: 12.33

Cites: 44

Cited by: 131

Related to: 10