Market orientation: an antecedent to the industrial manufacturer's power
Year: 2004
Type: article
Source: European Journal of Marketing
Authors: J. Enrique Bigné, Andreu Blesa, Inés Küster, Luisa Andreu
Institutions: Universitat de València, Universitat Jaume I
Language: English
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2083499321