Work

The impact of Porter's strategy types on the role of market research and customer relationship management

Year: 2007

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634500710737933

Authors: Michael J. Valos, David H.B. Bednall, Bill Callaghan

Institution: Deakin University

Language: English

Topic: Corporate Governance and Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2083673355

FWCI: 6.015

Cites: 27

Cited by: 23

Related to: 10