Work

Female Role Portrayals in Advertising and Communication Effectiveness: A Review

Year: 1985

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1985.10672951

Authors: Thomas W. Whipple, Alice E. Courtney

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W2083984499

FWCI: 2.273

Cites: 20

Cited by: 111

Related to: 10