Work

The role of CRM within retail loyalty marketing

Year: 2003

Type: article

Source: Journal of Targeting Measurement and Analysis for Marketing

DOI: 10.1057/palgrave.jt.5740116

Authors: Richard Cuthbertson, Arttu Laine

Institution: University of Oxford

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2084399352

FWCI: 2.854

Cites: 4

Cited by: 35

Related to: 10