Work

Implementation of an agile marketing approach for the manufacturing-based SME

Year: 2008

Type: article

Source: International Journal of Entrepreneurship and Small Business

DOI: 10.1504/ijesb.2008.018632

Authors: Jenny Poolton, Hossam S. Ismail, Iain R. Reid, Ivan C. Arokiam

Institutions: University of Liverpool, Coventry University

Language: English

Topic: Collaboration in agile enterprises

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2084715482

FWCI:

Cites: 27

Cited by: 7

Related to: 10