Work

How buyers forecast: Buyer–seller relationship as a boundary condition of the impact bias

Year: 2011

Type: article

Source: Marketing Letters

DOI: 10.1007/s11002-010-9133-y

Authors: Ashwani Monga, Haipeng (Allan) Chen, Michael Tsiros, Mona Srivastava

Institutions: University of South Carolina, Texas A&M University, University of Miami, Alba Graduate Business School, The American College of Greece, Harvard University

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2084821263

FWCI: 0.353

Cites: 38

Cited by: 9

Related to: 10