Work

The use of digital channels to create customer relationships

Year: 2009

Type: article

Source: International Journal of Internet Marketing and Advertising

DOI: 10.1504/ijima.2010.030430

Authors: Kristina Heinonen, Thomas Michelsson

Institution: Hanken School of Economics

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2084954751

FWCI: 1.773

Cites: 79

Cited by: 20

Related to: 10