Work

Agile marketing for the manufacturing‐based SME

Year: 2006

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634500610711851

Authors: Jenny Poolton, Hossam S. Ismail, Iain R. Reid, Ivan C. Arokiam

Institution: University of Liverpool

Language: English

Topic: Collaboration in agile enterprises

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2085501042

FWCI: 2.188

Cites: 21

Cited by: 71

Related to: 10