Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities?
Year: 1977
Type: article
Source: Journal of Consumer Research
DOI: 10.1086/208671
Authors: Ruby Roy Dholakia, Brian Sternthal
Institution: Indian Institute of Management Calcutta
Language: English
Subfield: Social Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2085876304