Work

Integrated marketing communications in the commercialisation of intellectual property

Year: 2014

Type: article

Source: International Journal of Intellectual Property Management

DOI: 10.1504/ijipm.2014.062793

Authors: R. Harrer, Maximilian Lackner

Institution: TU Wien

Language: English

Topic: Intellectual Property and Patents

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2085900959

FWCI:

Cites: 19

Cited by: 5

Related to: 10