Work

Corporate Identity and the Advent of Corporate Marketing

Year: 1998

Type: article

Source: Journal of Marketing Management

DOI: 10.1362/026725798784867536

Author: John M.T. Balmer

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2085979943

FWCI: 33.3

Cites:

Cited by: 587

Related to: 10