Work

Does Advertising Influence Investors? Evidence and Research Propositions

Year: 2004

Type: article

Source: Journal of Current Issues & Research in Advertising

DOI: 10.1080/10641734.2004.10505160

Author: James A. Karrh

Institutions: University of Arkansas at Little Rock, University of Arkansas System, University of Florida

Language: English

Topic: Financial Markets and Investment Strategies

Subfield: Finance

Field: Economics, Econometrics and Finance

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2086017267

FWCI: 1.158

Cites: 56

Cited by: 21

Related to: 10