Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS)
Year: 1986
Type: article
Source: Journal of Consumer Research
DOI: 10.1086/209079
Authors: Lynn R. Kahle, Sharon E. Beatty, Pamela Homer
Institution: University of Oregon
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2086091508