Year: 2014
Type: article
Study design: Observational Study
Abstract: Recently, the diffusion of the Internet as a retail and distribution channel has undergone a great growth.This paper presents an empirical investigation on the effects of gender differences on online buying.The study explored gender differences among 13 factors concerning the internet buyer.With regard to factors and consistent with Hypothesis and sub hypothesis, differences were detected across genders using t-student tests and the findings were in alignment with the ANOVA test.For data collection and final testing of the E-SAT model a questionnaire was designed and distributed among 100 randomly people who resided in Iran.The analysis show that merchandising, security and company items gained more scores for men than women in online shopping.
Source: Management Science Letters
Author: Amirnima Negahdari
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2086560375