Work

Autorreporte de exposición a publicidad y promoción de tabaco en una cohorte de fumadores mexicanos

Year: 2012

Type: article

Abstract: OBJECTIVE: To determine in a population-based sample of smokers the level exposure to tobacco industry marketing through different channels before and after their restriction through the General Tobacco Control Law of 2008. MATERIALS AND METHODS: Data were analyzed from a cohort of adult smokers from four Mexican cities who were surveyed in 2007 and 2008. GEE models were estimated for each indicator of advertising and promotion exposure. RESULTS: Increases were found in report of receiving free samples of tobacco (3.7-8.1%), branded clothing (3.6-6.4%), noticing tobacco industry sponsored events (1.9-4.7%) and noticing ads in bars (21.4-28%). Noticing outdoor advertising decreased over this time (54.7 a 47.2%). CONCLUSIONS: Our findings confirm tobacco industry shifting of marketing efforts when advertising and promotion bans are not comprehensive. There is a need to monitor compliance with marketing bans while working to make them comprehensive.

Source: Salud Pública de México

DOI: 10.1590/s0036-36342012000300002

Authors: Rosaura Pérez-Hernández, James F Thrasher, Rosibel Rodríguez-Bolaños, Inti Barrientos-Gutiérrez, Norma A Ibáñez-Hernández

Institutions: Instituto Nacional de Salud Pública, University of South Carolina

Language: Spanish

Topic: Smoking Behavior and Cessation

Subfield: Physiology

Field: Medicine

Domain: Health Sciences

SDG: Good health and well-being

Open Access status: diamond

Funders: National Institutes of Health, National Cancer Institute