Work

A Theory-based Approach for Improving Demand Artifact Assessment in Advertising Experiments

Year: 2004

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2004.10639157

Author: Chris T. Allen

Institution: University of Cincinnati

Language: English

Topic: Experimental Behavioral Economics Studies

Subfield: Safety Research

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2086708496

FWCI: 3.248

Cites: 30

Cited by: 24

Related to: 10