Work

Marketing and Technology: A Strategic Coalignment

Year: 1987

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298705100301

Authors: Noel Capon, Rashi Glazer

Institution: Columbia University

Language: English

Topic: Information Technology Governance and Strategy

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2086779520

FWCI: 10.58

Cites: 34

Cited by: 407

Related to: 10