Work

Keeping both the baby and the bathwater: scoping a new model of political marketing communication

Year: 2009

Type: article

Source: International Review on Public and Nonprofit Marketing

DOI: 10.1007/s12208-009-0036-7

Author: Jenny Lloyd

Institution: University of the West of England

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: green

OpenAlex ID: W2086929669

FWCI:

Cites: 47

Cited by: 6

Related to: 10