Work

Does it Pay to Change Your Company's Name? A Stock Market Perspective

Year: 1987

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.6.4.320

Authors: Dan Horsky, Patrick Swyngedouw

Institution: University of Rochester

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2087164452

FWCI: 2.142

Cites: 27

Cited by: 212

Related to: 10