Work

Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities?

Year: 2011

Type: article

Source: Journal of Brand Management

DOI: 10.1057/bm.2010.53

Author: Chris Chapleo

Institution: University of Portsmouth

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: green

OpenAlex ID: W2087323604

FWCI: 27.47

Cites: 55

Cited by: 141

Related to: 10