Work

Storytelling and the scenario process: Understanding success and failure

Year: 2012

Type: article

Source: Technological Forecasting and Social Change

DOI: 10.1016/j.techfore.2012.04.009

Authors: Gary Bowman, R. Bradley MacKay, Swapnesh Masrani, Peter McKiernan

Institutions: University of Cambridge, University of Edinburgh, University of Stirling, University of Strathclyde

Language: English

Topic: Strategic Planning and Analysis

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2087779336

FWCI: 18.09

Cites: 90

Cited by: 103

Related to: 10