Year: 2004
Type: article
Abstract: One of the many interesting applications of information technology is ‘business on the net’ and, within this trend, the appearance of virtual females whose job it is to assist customers by giving advice and delivering information. These creatures raise a host of interesting questions about corporate image, but also about humanness and femininity. Who or what do they represent: the companies that produced them? their designers? society’s dreams—both open and forbidden? Although we cannot aspire to provide final answers to these questions, we do try to formulate the questions in this paper and frame them in contexts that seem to be promising.
Source: Organization
Authors: Eva Gustavsson, Barbara Czarniawska
Institution: University of Gothenburg
Language: English
Subfield: Gender Studies
Field: Social Sciences
Domain: Social Sciences
SDG: Gender equality
Open Access status: green
OpenAlex ID: W2088032509