Work

The Red and the Black: Mental Accounting of Savings and Debt

Year: 1998

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.17.1.4

Authors: Drazen Prelec, George Loewenstein

Institutions: Massachusetts Institute of Technology, Carnegie Mellon University

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2088801880

FWCI: 6.638

Cites: 26

Cited by: 1,500

Related to: 10