Work

Marketing's new paradigms: What's really happening out there

Year: 1992

Type: article

Source: Strategy and Leadership

DOI: 10.1108/eb054382

Author: Philip Kotler

Institution: Northwestern University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2088919620

FWCI: 3.245

Cites:

Cited by: 111

Related to: 10