Work

Sales Loss Determination in Food Contamination Incidents: An Application to Milk Bans in Hawaii

Year: 1988

Type: article

Abstract: This article presents a procedure for estimating sales loss following a food contamination incident with application to the case of heptachlor contamination of fresh fluid milk in Oahu, Hawaii, in 1982. A major finding is that media coverage following the incident had a significant impact on milk purchases and that negative coverage had a larger effect than positive coverage. This conclusion implies that public statements by producers or government to assure the public of safe food supplies may be ineffective in restoring consumer confidence following the discovery of a food safety problem.

Source: American Journal of Agricultural Economics

DOI: 10.2307/1241489

Authors: Mark E. Smith, Eileen O. van Ravenswaay, Stanley R. Thompson

Institutions: United States Department of Agriculture, Michigan State University

Language: English

Topic: Economics of Agriculture and Food Markets

Subfield: Economics and Econometrics

Field: Economics, Econometrics and Finance

Domain: Social Sciences

SDG: Zero hunger

Open Access status: green

Funder: Economic Research Service